About Us

The Wholesale Beverage Company is a division of Kollaras & Co, a leading beverage and solutions specialist based in the Illawarra, NSW, for over 60 years.

WBC was established to provide all-inclusive liquor support to on-premise venues in the form of product range, competitive pricing, customised menus, marketing support and more. 

WBC prides itself on providing service, value & quality and as a WBC customer you can expect to enjoy:

Competitive Pricing

Our pricing is competitive with products delivering excellent returns. This is achieved through our global purchasing capabilities as well as our dedicated wine and spirits programs.

Expert Business Managers

Personalised service from highly experienced business development managers who will work with you to understand the core of your business. A select mix of products and brands that best suit your venue's needs can be identified.

Exclusive Specials

WBC customers will have access to exclusive pricing discounts created specifically of the on-premise platform. In addition, WBC provides ongoing loaded pricing for pouring wines to ensure margin consistency.

The WBC Value Promise

We are confident in our ability to improve your business success, so much so that if you book a 30-min meeting with one of our account managers, we offer a value guarantee of $1000 minimum to your business. Look no further - simply book a meeting with us today!

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