About Us

The Home of Service, Value & Quality

Competitive Pricing

We understand that pricing matters to you and it matters to us. We ensure our pricing is competitive and our products deliver excellent returns. Our purchasing capabilities offer customers an opportunity to purchase from a privately owned company with global purchasing power.

Solutions Trained Business Development Managers

Our team of Business Development Managers work closely with you to understand the very essence of your business. Our team consists of industry professionals all have extensive hospitality experience and will use this to ensure the very best mix of products/brands for your venue.

We will work closely with your team to ensure they have up to date industry information, and we will assist you with training in the best usage of our brands.

Exclusive Specials

As a customer of the Wholesale Beverage Company you will receive access to our exclusive specials created specifically for the on-premise market. We also provide ongoing loaded pricing for pouring Wines and Spirits to ensure that you have consistency of margin.

The WBC Value Challenge

At WBC we are committed to delivering our customers value at every engagement.

We are so confident in our offer that if you book 30 minutes with one of our TEAM we pledge a VALUE GUARANTEE of $1000 minimum to your business. If at the end of the meeting you don't believe we have shown you this value we will gift you a carton of our AWARD winning wines worth over $100.

WBC provides:

Personalised Service
Dedicated local area Business Development Manager and Customer Service Support team
Speedy delivery
Access to over 4000 products
Exclusive range of on premise independent only products - No chain's ranging
A comprehensive range of wines from key geographical wine growing regions of Australia, New Zealand and Europe
Seasonal Specials
Tailored pricing
Easy to Open Accounts
Fee free Credit Card payments on pre-pay
Wine Programs including industry insights, selling strategies POS + Graphic Arts support & FREE STOCK

Is now the time to be looking at your beverage lists? Are you looking to increase margin or give your customers something that differentiates you from your competition?